Elina Välimaa
Background Elina Välimaa focuses on driving change leadership in B-2-B sales and marketing arena. Elinalla has 13 years of experience in sales and marketing, service business, solution portfolio management, as well as competence development. Before joining Pertec, Elina worked for 10 years in several senior roles at Nokia Siemens Networks, lastly heading sales competence development for North East- region. Prior to NSN, she worked in international sales of specialty chemicals and in partner quality management within automotive industry. Expertise Her greatest value add to clients is her capability to plan, execute and follow up on the desired changes in the organizations - and to help clients to do exactly the same. Elina's long-standing, practical experience of driving change iniatives in complex organizations coupled with training in brain-based coaching methods enable to define the small, practical steps to instigate change. Elina has not only experience of assessing the current competencies and behaviors but can also design the performance triggers and learning interventions that promote the future desired behaviors. When it comes to sales challenges, people (us included) seem to be pondering upon the more and more fragmented customer buying behavior. There are many interfaces that block the way to customer intimacy. It is harder and harder to reach the real decision makers and to find room for meaningful dialogue that provides new insights. Yet, paradoxically - that is the only way to create new value. What does it take from the sales person and the sales leader? When sales person needs to be engaging in coaching discussion with the customer, what does the sales leader need to do? These and many other questions take most of Elina's time currently. Elina holds a Master's degree in International Marketing and Technology Management from Lappeenranta University of Technology. She is also certified Results Coaching Systems coach. In her free time Elina likes to spend time with her family, at home or at sports activities. Seeing friends over a nice dinner, traveling abroad or holidays in the Finnish nature are also good ways to recuperate from work. Tel. +358 40 525 4423 E-mail firstname.lastname@pertec.fi
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